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Using Google Shopping To Grow Your E-commerce Business

3 May 2022

Google Shopping can be a powerful tool for eCommerce businesses of all sizes. It allows you to showcase your products on Google's search engine results pages (SERPs), giving potential customers a preview of what your store has to offer. In this blog post, we'll discuss the basics of Google Shopping and whether your business needs it or not.

An Overview Of Google Shopping
Billions of searches are conducted on Google every day. When someone uses the search engine to look for a product they want to buy, they're typically presented with a list of organic results. These are websites that have been deemed relevant by Google's algorithms.
Google shopping started in 2007 as a way to surface product listings in the search results. Having undergone some improvement, Google shopping is now the best way to get your products in front of potential customers on the world's largest search engine.
Google Shopping is a product listing service provided by Google. It allows eCommerce businesses to list their products on Google's SERPs, gaining greater visibility and reach. Google Merchant Centre creates Google shopping campaigns. As with setting up a PPC campaign, your products need to be targeted to maximise the conversions.
Overall ROI on Google shopping has been higher than other types of PPC advertising, such as search ads. This is likely due to the fact that potential customers are already in a "buying" mindset when they're searching for products on Google. However, your spending does need to be monitored to guarantee a healthy ROI.

Why Your Ecommerce Business Needs Google Shopping
Now that we've covered the basics of Google Shopping, let's discuss why your eCommerce business needs it.
There are a few key reasons:
-Google Shopping is a great way to increase visibility for your products. Eye-catching results with high-quality images can help you stand out from the competition and attract potential customers to your store. Users tend to skip the text result because Google Shopping are so eye-catching.
-Google Shopping is a great way to reach potential customers who are already interested in what you're selling. It does not tie you to a location or a demographic like other marketing channels might. When someone searches for a product on Google, they're usually looking to buy it. This makes them a prime target for your marketing efforts.
-Google Shopping is a great way to increase traffic to your website. If your products appear in the search results, you're likely to see an uptick in website visitors. This can lead to more sales and more customers for your business.
-Google Shopping campaigns are typically more effective (and less expensive) than other types of PPC advertising. SEO and PPC campaigns might get you to the top of the search results, but you also need to appeal to the customer's senses.

Ecommerce Marketing And Web Design
At Wida Group, we're experts in eCommerce marketing and web design. We can help you create a stunning website that's optimised for conversion. We can also help you set up and manage your Google Shopping campaigns, ensuring that you're getting the most out of your spending. Contact us today to learn more about how we can help you grow your eCommerce business.