Turn your blog into a lucrative business tool

14 June 2017

When was the last time you posted a blog on your company website? Last week? Last month? Last year?

Blogging is a great way to engage with key topics that your target audience care about, but for many businesses, producing high value and quality content falls to the bottom of their list of priorities.

Here, we explore the key reasons to give your blog that bit of extra tlc, so that you can turn it into a lucrative and manageable business tool.

Your audience are online...
Most of your clients will have accounts on LinkedIn, Twitter or Facebook, and blogging is one of the best ways to deliver high value, quality content to them via these platforms - it gives you something original and relevant to post, whilst directing them to your website.

They expect you to blog...
If you have positioned yourself as an expert and thought-leader in your sector, then your audience will expect you to have an opinion on certain topics and events. Engaging with these via your blog affirms that you know what you’re talking about and makes it easy for readers to share your knowledge with others.

Your competitors are doing it...
Imagine you are a prospective client choosing between two equally matched businesses. One has a regularly updated blog and an engaging social media presence with plenty of likes, comments and endorsements. The other hasn’t updated their blog since May 2015. Who do you trust more?

Your SEO will thank you too...
Google wants to show users websites with high value content that is relevant to their search - so blogging regularly can dramatically improve your SEO, helping your business to gain authority and credibility online.

Want to boost your business by blogging, but not sure you have the time? To find out how we can help turn your blog into a lucrative business tool, and about the other SEO services we can offer, call Wida on 0115 921 4797, or fill in the form below.