Could Colour Make or Break Your Website Design?

31 July 2017

Choosing the right colour for your website isn’t just about finding what looks good. Colours can also be used to create an immediate impression of your brand personality, ease accessibility and influence emotions - leading to more time spent onsite, and more customer conversions. Read on to learn more...

Accessibility
One of the most important considerations to make when choosing your colour palette is accessibility. Whilst yellow is considered an eye-catching and evocative colour, there’s a reason most brands don’t use it - it just doesn’t work as well on bright screens. Select colours that will work well across all screen settings.

Brand Recognition
Your colours need to be consistent with your brand, to avoid confusion and encourage familiarity. Placing your brand colours at the centre of your colour pallette and adapting different shades for different functions will ensure you end up with an on-brand design.

Association
We consciously and unconsciously associate certain colours with certain brands, so it’s important to consider what your website colours will say about yours. For example, dark purple is widely considered luxurious and regal, whilst bright red can be associated with bulk and budget.

Emotivity
Colours can be more provocative than we think, inspiring caution, optimism, happiness and depression. Using the wrong colours at the wrong time may evoke the wrong emotion, or even no emotion at all, which is why it’s possible to increase click through rate simply by changing the colour of a button. For example, blue may encourage trust, but it should never be used for websites selling food, because it’s been proven to reduce appetite.

If you’d like help deciding which colours are right for your website, why not talk to Wida? Call us today on 0115 921 4797, or fill in the form below to book a consultation.